Here's a little snippet to get you going. You can read the full article by clicking the link below.
Book Marketing – What 200+ campaigns has taught us.
A good writer should bleed. Not literally but figuratively. People connect with honesty where the writer is a little vulnerable. We have given this advice on many occasions and now we shall implement it ourselves. We have been running book marketing campaigns for years. Over 200+ campaigns.
We’ve worked with self-published authors, major publishing houses, brand new authors and established best selling authors. What follows is what we’ve learned about book marketing. We have decided to bare all. Both the ups and the downs. This post will not remain static. It will be updated and refined as we continue our work.
Book Marketing Is A Marathon Not A Sprint
The title above makes me feel like a management consultant. So let me rephrase my point more eloquently. The best time to start planning your book marketing strategy is before your book is ready. Start to build your platform. You may have heard the term platform recently, coming from publishing houses, agents and marketing professionals. A platform translates to visibility and a way to reach your audience reliably and regularly. A specific example would be a great blog, that receives excellent engagement and has a strong email subscriber list. Or you could focus on cultivating a highly engaged social media following.
More here: http://publishingpush.com/blog/book-marketing/