I'm always looking for new and interesting ways to market my books and I thought the article below was pretty interesting and thought I'd share.
I find David Gaughran's blog to be super informative and visit it often.
Marketing Uncovered: How To Sell Books
Marketing is more complicated than ever, but the tools we have for reaching readers are fantastic these days, and the rewards for reaching the summit of Mount Discovery are simply immense. Even worth this long-ass intro I’m about to drop! Sometimes we forget. I hear people complaining that things are down across the board and Amazon is squeezing the margin out of everyone, or that the Golden Era is over.
Sorry, it’s not true. The game has changed, and you might need to retool your approach, but don’t mistake that for a downturn. It’s dangerous to be over-influenced by Moany Maura threads on Kboards or Facebook. They will naturally attract fellow travelers — those who are also suffering right now for whatever reason. It’s totally not representative though. One why: if I was to post there, for example, and say that I’ve already made much more than I did last year… I would sound like a dick. Always beware confirmation bias.
I’m far from alone either. The KU author whose marketing I manage just hit 10,000,000 reads yesterday. For May. Which is insane! Last year was a record one for him and this one is shaping up to smash that. And if that doesn’t boggle the mind enough, there’s 50+ self-publishers out-earning him in reads right now too and a serious crowd nipping at his heels.
Look, I know exactly how painful it is to play catch-up. I hit a low about 18 months ago. Stomach-churning sales drops, ones which made me all blocked up instead of writing for my life, just to compound things. I stopped promoting too, rounding out the trifecta of ennui.
I did one smart thing though: I put everything on the table, questioned all my assumptions and realized many were flawed. I decided to revamp my whole approach (a process that is still underway, life is a WIP!) and then tested the Living Jesus out of everything. As such, I don’t just have a considerable toolbox at my disposal for marketing in this crazily amped-up 2018 Bookapalooza environment, but also have a growing sense of what each tool is specifically best for — meaning I can put the parts together with intent.
Read more here.
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