Six Magic Phrases You Can Use to Sell More Books
While attending uPublishU at Book Expo America as a speaker at the end of May, I sat in on several excellent panel presentations. One that I found particularly helpful shared the results of testing that BookBub has done on the text used to describe books offered for sale in its daily newsletters.
The company did A/B testing of different text elements. A/B testing basically means that they sent newsletters with “copy A” to one part of their list and newsletters with “copy B” to another part of the list, and then compared sales results for each version. Each A/B mailing tested a different variable.
The results are fascinating – and they will help you as you write the text for your Amazon sales page, your website, your book announcement press release, your e-mail announcement, and other promotional materials that will help you sell more books, too!
You can read more here: http://writerswin.com/six-magic-phrases-you-can-use-to-sell-more-books/?utm_campaign=shareaholic&utm_medium=linkedin&utm_source=socialnetwork